First launched in 2020, the Kia Sonet has been a huge hit for the Korean car brand in India. The company has achieved a significant milestone, surpassing 4 lakh sales in both domestic and overseas markets in under 44 months (less than 4 years). Of these, 317,754 units were sold domestically, while an additional 85,814 units were dispatched to overseas markets.
The company claims that 63% of customers prefer Sonet variants equipped with an electric sunroof. The diesel version of the SUV accounts for 37% of total sales, while 63% sales come from petrol engine options. The 7-speed dual-clutch transmission in Sonet has received positive response, as it grows by 37.50% since 2020. While automatic transmissions (7DCT & 6AT) contribute 28%, the iMT has a steady fanbase with a 23% sales contribution to Sonet.
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Commenting on Sonet success, Mr. Myung-sik Sohn, Chief Sales Officer, Kia India, commented, “The compact SUV segment presents a big opportunity, with many first-time buyers entering the segment directly. Sonet is our second-best innovation, and it has captured their imagination perfectly. It offers them a futuristic, tech-enabled, comfortable mobility solution designed very well and with low ownership costs.”
Recently, introduced 4 new HTE(O) and HTK(O) variants in diesel and petrol engine options. The HTE (O) variants are equipped with an electric single-pane sunroof, while the HTK (O) comes with a sunroof along with LED Connected taillamps, fully automatic temperature control (FATC) and rear defogger.
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