BMW X8

When we talk about premium four-wheelers, BMW often stands as a brand synonymous with luxury, performance and innovation. But what exactly sets BMW Cars apart from the plethora of other cars in the market? In this blog, we will discuss unique elements that make cars from BMW exclusive and delve into technical aspects to determine its quality as a carmaker. Price List Of BMW Cars On Sale In 2024 Car Price (Ex-showroom) BMW XM Rs. 2.60 crore BMW M8 Coupe Competition Rs. 2.44 crore BMW 7 Series Rs. 1.81 crore - Rs. 1.84 core BMW M4 Competition Rs. 1.53 crore BMW X7 Rs. 1.27 crore - Rs. 1.30 crore BMW M2 Rs. 99 lakh BMW X4 Rs. 96.20 lakh BMW X5 Rs. 96 lakh - Rs. 1.09 crore BMW Z4 Rs. 90.90 lakh BMW 6 Series Rs. 73.50 lakh - Rs. 78.90 lakh         BMW 3 Series Rs. 72.90 lakh BMW X3 Rs. 68.50 lakh - Rs. 87.70 lakh BMW 3 Series Gran Limousine       Rs. 60.60 lakh - Rs. 62.60 lakh BMW X1 Rs. 49.50 lakh - Rs. 52.50 lakh BMW 2 Series Rs. 43.90 - Rs. 46.90  1. Heritage and Legacy BMW, short for Bayerische Motoren Werke AG, has a rich automotive history dating back to 1916. The German carmaker has always emphasised quality, performance and innovation with its cars and over the decades, that has become a hallmark of its brand identity. 2. Design Philosophy BMW follows ‘The Ultimate Driving machine’ design philosophy and that is evident in its lineup of products that they manufacture. Some of the noticeable exterior features that you could be familiar with include the iconic kidney grille, sleek body lines and dynamic proportions. Besides being aesthetically pleasing, they also are aerodunmically designed to increase performance and improve driving dynamics. 3. Engines From petrol, diesel and hybrid powertrains to EVs, BMW has a range of vehicles in its lineup to cater to a wide range of buyers with varying budgets. For instance, the 3 Series has a 2-litre TwinPower turbocharged inline four-cylinder engine that is capable of making 255 horsepower and 400 Newton metres of torque, allowing it to go from 0 to 100 kilometres per hour in just 5.3 seconds. Notably, BMW has an M division that makes high-performance cars aimed at enhtusiasts. Read Also: Most Powerful BMW Cars You Can Currently Buy in India 4. Chassis and Handling Most of the cars from BMW come with a rear-wheel drive setup, making them fun to drive at all times. For example, the 5 Series is equipped with an active steering system, making it sharp at the corners at high speeds. It also has to do with the aerodynamic styling of the body and advanced engineering of the chassis that can take extreme bends and go through corners with ease, giving the driver full handling control. 5. Technology and Innovation BMW has developed its iDrive system after taking into consideration feedback from a lot of buyers in the automotive industry. Currently, BMW’s iDrive comes with the OS 8 with features like gesture control and customisable digital display. It gives the occupants easy control over navigation, entertainment and vehicle settings via the touch screen and other touch points. Read Also: Most Anticipated BMW Cars of 2024 6. Sustainability Motive BMW is a brand that has sustainability at the forefront in anything that they do. Its electric ‘i’ series, including models like the i3 and i8, showcases  that they have the technology and want to act now for a greener future. Additionally, the BMW iX comes with a range of 483 kilometres on a full charge, showcasing how focused the brand is when it comes to less polluting vehicles. 7. Fun To Drive If you want to buy a car that is super fun to drive and boasts luxurious interiors, consider buying a BMW car for yourself. From 2 Series to the range topping XM, BMW’s cars offer great driving pleasure to the drivers. In fact, if you like to be chauffeur driven, BMW has offerings like the 7 Series that are high on luxury and make you feel like you are travelling in the business class of cars.

BMW cares deeply about its customers. Recently, BMW Group India introduced a new service called 'Relax We Care' across the country. With this special campaign, the brand is offering new services that are smart and helpful, giving customers more confidence and peace of mind when it comes to owning a new BMW Car. Explaining BMW’s “Relax We Care” Campaign The 'Relax We Care' campaign shows how dedicated BMW is to giving its customers the best service possible, making sure they always have a great time driving their BMW cars. Vikram Pawah, who leads BMW Group India, explained that this campaign is not just about promising good service; it is about BMW's promise to support their customers in every way. They want to make sure getting service for your BMW is easy, top-notch, and transparent so that customers feel happy and confident every step of the way. What Features are Covered Under this Campaign With the ‘Relax We Care’ campaign, BMW car owners can take advantage of numerous features for their convenience. Some of the essential services include appointment scheduling online, optimizing engine lifespan, transparency with the customers, and more. Online Appointment Scheduling This feature enables the customers to effortlessly schedule their service appointments. This provides flexibility in selecting the date, time, and services required by the customers. In addition, the platform enables them to make adjustments to appointments and allows guest bookings without the need for registration. Joy Rewards BMW's loyalty program, Joy Rewards, provides customers with significant savings on maintenance and service expenses. This is particularly for BMW cars exceeding 5 years of age. In addition, the program guarantees that customer loyalty is acknowledged by offering increasing discounts as their vehicle matures. Smart Video An innovative addition to India's luxury car industry, Smart Video enhances transparency in service. Customers receive a detailed video outlining the service or repair needs. This allows them to remotely approve procedures and personalize their service experience. ConnectedDrive By using advanced sensors, ConnectedDrive actively monitors the condition of your vehicle. This is to notify the owners of possible issues or service requirements via the My BMW App, in-car notifications, or email. Service Inclusive Under its Service Inclusive and Service Inclusive Plus packages, the German automobile maker provides various service plans. These packages encompass routine maintenance and extra repairs, guaranteeing thorough care for both BMW and MINI vehicles. Original BMW Engine Oil The company promotes the utilization of Original BMW Engine Oils to optimize performance and prolong engine lifespan. These oils are designed to improve efficiency, safeguard against wear & tear, and uphold the engine’s cleanliness. In Conclusion BMW's introduction of the 'Relax We Care' campaign showcases the brand's strong dedication to customer satisfaction. Through a range of innovative features like Online Scheduling, Joy Rewards, Smart Video, ConnectedDrive, Service Inclusive Packages, and Original BMW Engine Oil, the brand plans to ensure transparency and peace of mind for owners. This initiative reflects BMW's commitment to top-tier service and ongoing support for their customers, setting a benchmark for luxury automotive care. Also Read: Kia Seltos, Sonet, and Carens Offer the Lowest Maintenance Cost

British luxury carmaker, BMW, has launched 3 new cars in the Indian market today. The new BMW 5-Series LWB (Long Wheelbase) has been launched at a starting price of Rs 72.90 lakh. On the other hand, BMW has introduced the new Mini Cooper S and Countryman Electric - priced at Rs 44.90 lakh and Rs 54.90 lakh, respectively.  Not just cars, BMW India has also launched the new CE04 electric scooter in the Indian market. Interested buyers can book the new models online or at authorised BMW and Mini Stores. BMW 5 Series LWB Set to rival the Mercedes-Benz E-Class, the new BMW 5 Series LWB will be the largest car in its segment. It measures 5,175mm in length, 1,900mm in width and 1,520mm in height, and has a segment-longest wheelbase of 3,105mm. In fact, it is larger than the upcoming Mercedes-Benz E-Class Long Wheelbase.  It is available in a single 530Li variant, which is available with a 2.0-litre, 4-cylinder turbocharged petrol engine. This engine is benefitted with a 48V mild-hybrid system and is paired to an 8-speed automatic gearbox. It is claimed to achieve 0-100kmph acceleration in just 6.5 seconds.  Mini Cooper S The new-gen Cooper S has been launched in a petrol avatar in the country. However, an all-electric SE version will also be introduced before the end of this year. It comes with Mini's signature design elements, featuring round-shaped headlights, a bigger octagonal MINI grille and triangular-shaped tail-lamps.  The cabin also has a retro-modern design. It comes with a circular 9.4-inch OLED touchscreen infotainment screen, which is developed in collaboration with Samsung. It is powered by a 2.0-litre, 4-cylinder, turbocharged petrol engine that produces 204hp and 300Nm of torque. This is around 26hp and 20Nm higher than its predecessor. Power is transmitted to the front wheels via a 7-speed dual-clutch automatic gearbox.  Mini Countryman Electric It is based on the same architecture that underpins the BMW iX1. Compared to the petrol model, the Mini Countryman EV is longer, wider and taller. The company claims that the new electric model offers an extra 130mm legroom in the second-row. The overall styling and interior bits are shared with the Cooper S.  The Mini Countryman electric is available with a 66.45kWh battery pack. It is offered with a single-motor front-wheel-drive as well as dual-motor all-wheel-drive layouts. While the former offers 204hp and 250Nm, the AWD version delivers 313hp and 494Nm of torque. The single-motor version claims to offer an electric range of 462km. On the other hand, the dual-motor version has a claimed range of 433km in a single charge. 

German car manufacturer BMW has unveiled its most powerful M5 saloon yet. Underpinned by a brand-new platform, the upcoming car will also house a plug-in hybrid system with 717 bhp on tap. India launch is expected in 2025. 2025 BMW M5 PHEV: Exterior The M5 gets a partially closed illuminated kidney grille finished in gloss black. Further, the air intakes ahead have been enlarged and rear tracks made wider. At over 5 metres in length, it matches the standard 5 Series sedan. The M alloys pair at the front and back measure 20 and 21 inches, respectively.   2025 BMW M5 PHEV: Interior Similar to the 5 Series, M5’s cabin can be differentiated because of M-specific bits - leather flat-bottom steering wheel, hh ead-up display and sporty seats. Besides ambient lighting and a panoramic sunroof, BMW has partnered with Bowers and Wilkins for audio duties. Tailgate on this one is powered. 2025 BMW M5 PHEV: Powertrain Under the hood lies a 4.4-litre twin-turbo V8 engine that is married to a plug-in hybrid setup, just like BMW XM sports utility vehicle. Out of the combined output, the ICE system alone is responsible for 80% performance - 577 bhp and 750 Nm. The electric motor and battery (22.1 kWh) adds 194 bhp and 280 Nm, taking the total to 717 bhp and 1,000 Nm. Electric-only range hovers around 70 kilometres and top speed is limited to 140 kilometres per hour.  Power is channeled to all four wheels via M Steptronic automatic gearbox, clocking the 0-100 kmph mark in 3.5 seconds (0.2 seconds slower than the outgoing model). Top speed is 250 km/h but you can take it up to 305 km/h by opting for the M Driver’s package. Also read - Hyundai Inster EV Makes Global Debut