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Maruti Suzuki the country's largest passenger vehicle automaker, has showcased their future of mobility at the Bharat Mobility Expo 2025. The brand has also announced its "e For Me" vision. This vision of Maruti Suzuki represents a thorough ecosystem that combines state-of-the-art electric vehicles, pioneering technology, and a robust charging infrastructure.
Let's learn a bit more about this vision in detail to have a grasp on the company's vision for mobility.
The 'e For Me’ vision is guided by customer centricity at its heart as it will be implemented by a dual-constant strategy:
Electric Products: The first strategy is the electric product, as the brand has started its journey into the electric future with the just-launched Maruti Suzuki e Vitara. It's the first-ever electric SUV that marks the beginning of a new chapter of the brand. This shows a commitment to developing electric vehicles that are specifically designed for Indian customers.
Electric Ecosystem: After the product, what's important is the ecosystem that the product will have to survive in. For which the company is energetically engaged in launching a comprehensive ecosystem to promote the adoption of electric vehicles and ensure a hassle-free EV ownership experience.
Officials from Maruti Suzuki said "Our 'e For Me' vision represents a defining moment in India's electric mobility transformation." and "This strategy goes beyond just launching electric vehicles – it is about creating an entire ecosystem that makes the transition to electric mobility natural and seamless for every Indian."
It can be said that the brand is working towards the establishment of sustainable mobility, cutting-edge tech, and a commitment to ecological responsibility. As they are provided customers with vision the future of mobility holds with seven lifestyle concepts.
Also Read: Tata Avinya X Concept Breaks Cover - Auto Expo Spotlight
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