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Toyota Cars has a long list of reliable and practical vehicles that are preferred by Indians. The premier Japanese automaker caters to a wide variety of car buyers, from budget to the semi-luxury segment. The brand’s line-up consists of 12 models, categorised into hatchbacks, MPVs, SUVs, premium sedan and pick-up truck.
Toyota Cars price range starts at Rs 6.90 lakh (ex-showroom) for the Glanza hatchback and extends up to Rs 2.41 crore (ex-showroom) for the flagship Land Cruiser 300. The Toyota Urban Cruiser Taisor is the company’s most affordable SUV; priced between Rs. 7.74 lakh and Rs 12.88 lakh, ex-showroom. Toyota SUV Cars in India
Toyota is currently selling 5 sports utility vehicles (SUVs) in the Indian market. The Toyota Urban Cruiser Taisor and Hyryder are based on Suzuki’s HEARTECT and Global C platforms, respectively. The Toyota Fortuner is the most popular SUV from the Japanese car manufacturer in India. The Land Cruiser is the most expensive Toyota car in India, priced between Rs 2.31 crore and Rs 2.41 crore, ex-showroom.
The Toyota Innova is the most popular MPV on sale in the country. The company is selling 4 MPVs in our market, including Rumion (based on Suzuki Ertiga), Innova Crysta, Innova Hycross and the Toyota Vellfire. The Innova Crysta is hugely popular among fleet operators and hotels.
The Toyota Innova Hycross is the brand’s hybrid MPV, and is positioned as a premium alternative to the Innova Crysta. The hybrid version of the Hycross is claimed to offer an ARAI certified fuel economy of 23.24kmpl. The Toyota Vellfire directly targets luxury car buyers, including business tycoons and affluent connoisseurs who value luxury, status and exclusivity.
Toyota is preparing to launch multiple new SUVs in the Indian market in the next two years. The company will enter the electric vehicle space with the new Urban Cruiser EV, which was showcased in concept avatar at the 2026 Bharat Mobility Global Expo.
Toyota Kirloskar Motors (TKM) was incorporated in 1997 as a joint venture between Toyota Motor Corporation and the Kirloskar Group to manufacture and sell Toyota cars in India. Currently, the Japanese parent company owns a majority stake of 89 percent in this JV. The company operates out of its manufacturing headquarters located in Bidadi, Karnataka.
Toyota Cars first product in India was the Quails back in the year 2000. Since then, the car maker has led the sales in the MPV segment. The manufacturer has also been a flagbearer for innovative and cleaner propulsion powertrains with multiple full hybrid models in its line-up.
Toyota cars compete with several popular models in India across hatchback, SUV, and sedan segments. These competitors offer similar pricing, features, and body styles.
Hatchback competitors of Toyota cars:
Glanza, Maruti Suzuki Wagon R, Tata Tiago, Hyundai Grand i10 Nios, & Renault Kwid
SUV competitors of Toyota cars:
Fortuner, MG Gloster, Maruti Grand Vitara, Jeep Meridian,& Skoda Kodiaq:
MUV competitors of Toyota cars:
Innova Crysta, Maruti Suzuki Ertiga, Kia Carens, Tata Safari, & Mahindra XUV700
| Models | Ex-showroom Price |
|---|---|
| Toyota Glanza | ₹6.39 Lakh* |
| Toyota Urban Cruiser Taisor | ₹7.21 Lakh* |
| Toyota Rumion | ₹10.44 Lakh* |
| Toyota Urban Cruiser Hyryder | ₹10.95 Lakh* |
| Toyota Urban Cruiser Ebella | ₹18.00 Lakh* |
| Toyota Innova Hycross | ₹18.06 Lakh* |
| Toyota Innova Crysta | ₹19.18 Lakh* |
| Toyota Hilux | ₹31.99 Lakh* |
| Toyota Fortuner | ₹34.76 Lakh* |
| Toyota Legender | ₹41.54 Lakh* |
| Toyota Camry | ₹47.48 Lakh* |
| Toyota Vellfire | ₹1.20 Cr* |
| Toyota Land Cruiser | ₹2.10 Cr* |
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