CarLelo Reaches 300% Growth in Digital Bookings

Published ByKritika Dadhich

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2024-11-14

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CarLelo Reaches 300% Growth in Digital Bookings

Increased high-quality leads through the 3-phase approach Digital bookings are up 300%, lead cost down by 67% Sales surged 60% in the festive period

CarLelo, a virtual car showroom, achieves 300% growth in digital bookings with a Google Ads campaign in just three months. It has a presence in 34 cities in India. Capri Loans aimed to increase its popularity and garner the best leads in the market dealing with car sales and its competition. This was where CarLelo sighted an opportunity and collaborated with Havas Media and Google, channeling efforts toward generating leads at an efficient cost per lead or CPL.

Strategic 3-Phase Approach for Maximum Reach and Efficiency

It was a three-phased campaign. More than 60 Google Search campaigns operated in Phases 1 and 2 for auto brands and models targeting audiences across India. It was supposed to determine areas with good conversion potential. In Phase 3, CarLelo targeted demographics and locations found in the previous phases with high ROI. It implemented a wide range of keywords for better visibility and impressions.

Google Best Practices and PMax Campaigns of CarLelo

CarLelo used all of Google's best practices for keyword optimization, conversion enhancement, and adaptive audience targeting. For better visibility and incremental leads, they used PMax campaigns. On this end, CarLelo reported having reached a growth of 300% in digital bookings through Q3 2023. The CPL received a cut of 67% from the first month. There was a 60% increase in sales, and with Dhanteras, sold 150 cars.

A National Reach with Strong Results

The campaign's success reflects that CarLelo has already gained quite a tremendous spot in the digital market. "Thanks to Google campaigns, we have been able to reach a large user base across India, which helped us achieve 300% growth in digital online bookings, " said Prithvi Radhakrishna, Chief Content Officer at CarLelo. The synergy between CarLelo, Havas Media, and Google best represents the enormous potential of well-targeted digital marketing strategies in the competitive yet highly accessible automobile market.

Also Read: BMW M340i xDrive India Launch Price 74.90 Lakh

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About Author

Kritika Dadhich

Sub-Editor

Kritika Dadhich, a skilled writer who seamlessly juggles her roles as a blogger and poet. With a deep love for cars and a talent for storytelling, she brings fresh insights and captivating narratives. Join her on an exciting journey through the world of automobiles.

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