CarLelo Reaches 300% Growth in Digital Bookings

CarLelo, a virtual car showroom, achieves 300% growth in digital bookings with a Google Ads campaign in just three months. It has a presence in 34 cities in India. Capri Loans aimed to increase its popularity and garner the best leads in the market dealing with car sales and its competition. This was where CarLelo sighted an opportunity and collaborated with Havas Media and Google, channeling efforts toward generating leads at an efficient cost per lead or CPL.

Strategic 3-Phase Approach for Maximum Reach and Efficiency

It was a three-phased campaign. More than 60 Google Search campaigns operated in Phases 1 and 2 for auto brands and models targeting audiences across India. It was supposed to determine areas with good conversion potential. In Phase 3, CarLelo targeted demographics and locations found in the previous phases with high ROI. It implemented a wide range of keywords for better visibility and impressions.

Google Best Practices and PMax Campaigns of CarLelo

CarLelo used all of Google's best practices for keyword optimization, conversion enhancement, and adaptive audience targeting. For better visibility and incremental leads, they used PMax campaigns. On this end, CarLelo reported having reached a growth of 300% in digital bookings through Q3 2023. The CPL received a cut of 67% from the first month. There was a 60% increase in sales, and with Dhanteras, sold 150 cars.

A National Reach with Strong Results

The campaign's success reflects that CarLelo has already gained quite a tremendous spot in the digital market. "Thanks to Google campaigns, we have been able to reach a large user base across India, which helped us achieve 300% growth in digital online bookings, " said Prithvi Radhakrishna, Chief Content Officer at CarLelo. The synergy between CarLelo, Havas Media, and Google best represents the enormous potential of well-targeted digital marketing strategies in the competitive yet highly accessible automobile market.

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