MG Windsor Tops October EV Sales – Beats Nexon, Curvv, XUV400

MG Windsor, the first electric mass-market offering under the JSW MG Motor India JV, emerged as the top-selling green car in October 2024 in the country. It outperformed EVs from Tata and Mahindra, including the Nexon, Curvv, and XUV400. The Windsor recorded a total of 3,116 units sold within its first month on the market, while the Tata Nexon, Tata Curvv, and Mahindra XUV400 registered sales of 1,593 units, 1,542 units, and 602 units, respectively.

BaaS Ownership Rental Scheme

What worked in its favor is MG’s Battery-as-a-Service (BaaS) ownership rental scheme. This “first-of-its-kind” program lowers the running costs of the EV over a certain ownership period and makes it more accessible to customers. It allows a Windsor owner to pay based on usage—at Rs. 3.5 per kilometer. Compared to an ICE-powered vehicle, the EV incurs 40% less fuel expense. However, as the BaaS is classified as a battery rental service, it attracts a higher GST rate.

The BaaS is essentially a financing scheme that enables customers to pay for the EV upfront or via a loan sponsored by four third-party financiers: Bajaj Finance Limited, VidyutTech Services Private Limited, Hero FinCorp, and Ecofy Autovert Technologies Private Limited.

These finance companies provide their own retail packages and rates, which customers can choose based on their usage requirements, along with options for different tenure plans—3- or 5-year schemes. With this rental scheme, customers also receive free public charging for one year, a lifetime battery warranty for the first owner, and an assured 60% buyback value after three years or 45,000 kilometers.

Other Factors

Attributes such as clean design language, a feature-packed interior, and a decent electric range have also contributed to its success. The MG Windsor electric crossover is equipped with a 38kWh Li-ion battery pack that delivers a maximum power output of 136PS and 200Nm of torque. It offers a claimed range of 332km on a single charge. Four driving modes are available—Eco, Eco+, Normal, and Sport.

Market Response

Speaking on this sales achievement of the MG Windsor, Satinder Singh Bajwa, Chief Commercial Officer, revealed that the Windsor received an overwhelming response from metro cities as well as Tier II and III cities. Nearly half of its sales came from Tier II and III markets.