Why Toyota Fortuner is so Expensive in India?

  • Known for Toyota's top-notch build quality and reliability.
  • Advanced with safety through 7 airbags, ABS, and electronic stability control.
  • Range of powerful engines and a variety of transmission options, both manual and automatic, to suit different needs for SUVs.

July 10, 2024     Kritika Dadhich
Why Toyota Fortuner is so Expensive in India?

The Toyota Fortuner happens to be one of the costliest SUVs within the Indian market.

Here Are Some Reasons Why Toyota Fortuner is so Expensive:

Brand Reputation and Quality

There can be no question that Toyota enjoys supreme build quality, reliability, and durability. It boasts an image brought to the table by the holding premium brand, permitting Toyota to price it a notch above others. 

Advanced Features and Safety

Functions of Toyota Fortuner

The advanced safety features of Fortuner are 6 airbags, VSC (Vehicle Stability Control) with BA (Brake Assist), HAC (Hill Assist Control), TRC (Traction Control System), Anti Theft Alarm with Ultrasonic Sensor and Glass Break Sensor, Front Seats-WIL Concept Seats, Child Restraint System: ISOFIX + Tether Anchor on 2nd Row, Front Row Seat Belts with Pretensioner + Force Limiter, Speed Auto Lock with Emergency Unlock, and Impact Absorbing Structure with Pedestrian Protection Support. These premium features add to the cost.

Powerful Set of Engine Options

The Fortuner comes with powerful petrol and diesel engine options. All of these are larger and hence more expensive to manufacture than smaller engines.

The diesel variant is priced a bit higher because the diesel engine is dearer than others.

Read Also: New Toyota Fortuner - Top 5 Things To Know

Premium Features Inside Out

Ventilated front seats, wireless charging, and a premium sound system are some of the features infused to give more luxury to the Fortuner. And features from the outside, like dusk Sensing LED Headlamps with LED Line-Guide, New Design Split LED Rear Combination Lamps, Bold New Trapezoid Shaped Grille with Chrome Highlights, Illuminated Entry System - Puddle Lamps Under Outside Mirror, 18-inch alloy wheels and more, contribute to its overall premium positioning and resultant cost.

Choices of Transmission

Exterior of Toyota Fortuner

It comes with manual and automatic choices of transmission. Automatic variants, unlike the manual ones, come tagged at a premium.

It has a premium interior and exterior. Features like ventilated front seats, wireless charging, a premium sound system present luxury in the Fortuner. Other features of its exterior are LED headlamps and 18-inch alloy wheels that add to the overall cost.

Ongoing Development and Innovation

Continual technological, design, and feature enhancements keep the Fortuner at the lead with respect to the stiff competition from other SUVs. Considering all of this, one is able to justify its higher price in comparison with others.

Positioning and Competition

Fortuner competes amongst other premium SUVs available in the market, like MG Gloster and Jeep Meridian. With their intent to continue enjoying being a segment leader, Toyota needs to bring the Fortuner at very compelling pricing while continuing to be a premium product.

Toyota Fortuner GR-S Off Road Prices in Different Cities


Off Road Price (Lakhs)     


Rs. 60.66


Rs. 61.83 


Rs. 64.51


Rs. 64.43


Rs. 63.49


Rs. 61.86

The top model Fortuner GR-S, tagged at Rs 51.44 lakh-ex showroom, with an automatic diesel variant, comes fitted with a muscular 6-speed automatic transmission system that features paddle shifters and either 4x4 or all-wheel-drive capability.

The turbocharged, 2755 cc engine makes 201bhp and 500 Nm of torque.It also improves safety, with its 7 airbags, geo-fencing, emergency call, and find my car as part of its standard feature.

Then, of course, there's some more of the cool modern conveniences like wireless charging, touchscreen entertainment operating system with connectivity features, a GPS navigation system, automatic climate control, and cruise control.

Read Also: Why Toyota Fortuner has Heavy Demand in India?

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