Tata Motors x Vicky Kaushal: Unveiling ‘Take the Curvv’ Campaign for IPL 2025

Tata Motors has partnered with Bollywood star Vicky Kaushal as the face of its Passenger and Electric Vehicle range. The brand kicks off its collaboration with Vicky Kaushal through the ‘Take the Curvv’ campaign, debuting this IPL season.
 

Why Vicky Kaushal?
 

From his modest beginnings to becoming one of Bollywood’s most celebrated actors, Vicky’s journey mirrors Tata Motors’ own evolution and innovative spirit. Together, Tata Motors and Vicky Kaushal are elevating India’s presence on the global stage—Tata Motors by setting new industry standards and Vicky by showcasing Indian talent to the world stage.
 

This collaboration aims to enhance the brand's connection with modern, forward-thinking consumers while reinforcing Tata Motors' position as a pioneer in the Indian automotive industry.
 

Furthermore, Vicky Kaushal leads the charge in a series of 20-second IPL commercials, embodying the Curvv’s fearless spirit with his unconventional career journey. A powerful soundtrack further amplifies this message, celebrating individuals who challenge norms and embrace innovation. The Tata Curvv isn’t just leading the way—it’s inspiring a movement for those who dare to stand out.
 

More About ‘Take the Curvv’ Campaign
 

Tata Motors introduces the ‘Take the Curvv’ campaign, spotlighting the bold and game-changing Tata Curvv in the dynamic mid-SUV segment. More than just a vehicle, the Curvv is a statement—blending striking design, perfect proportions, and innovative, category-first features. This campaign reflects the Curvv’s philosophy of breaking conventions, resonating with those who carve their own path.

Also Read: Top IPL Cricketers Who Own the Most Expensive Cars