
Vicky Kaushal joins Tata Motors for the ‘Take the Curvv’ campaign this IPL season. Tata Curvv is a bold statement, redefining design and innovation in the mid-SUV segment. The campaign celebrates individuality, with Vicky inspiring bold choices through IPL commercials.
Tata Motors has partnered with Bollywood star Vicky Kaushal as the face of its Passenger and Electric Vehicle range. The brand kicks off its collaboration with Vicky Kaushal through the ‘Take the Curvv’ campaign, debuting this IPL season.
From his modest beginnings to becoming one of Bollywood’s most celebrated actors, Vicky’s journey mirrors Tata Motors’ own evolution and innovative spirit. Together, Tata Motors and Vicky Kaushal are elevating India’s presence on the global stage—Tata Motors by setting new industry standards and Vicky by showcasing Indian talent to the world stage.
This collaboration aims to enhance the brand's connection with modern, forward-thinking consumers while reinforcing Tata Motors' position as a pioneer in the Indian automotive industry.
Furthermore, Vicky Kaushal leads the charge in a series of 20-second IPL commercials, embodying the Curvv’s fearless spirit with his unconventional career journey. A powerful soundtrack further amplifies this message, celebrating individuals who challenge norms and embrace innovation. The Tata Curvv isn’t just leading the way—it’s inspiring a movement for those who dare to stand out.
Tata Motors introduces the ‘Take the Curvv’ campaign, spotlighting the bold and game-changing Tata Curvv in the dynamic mid-SUV segment. More than just a vehicle, the Curvv is a statement—blending striking design, perfect proportions, and innovative, category-first features. This campaign reflects the Curvv’s philosophy of breaking conventions, resonating with those who carve their own path.
Also Read: Top IPL Cricketers Who Own the Most Expensive Cars
About Author
Konica Singh is a passionate Automotive Journalist who brings the world of cars to life, from EV trends to exciting new car launches. Backed by 7 years in content creation, she is skilled in writing, editing, and SEO strategy that drives engagement.
Education: MA English (Delhi University)
Social Media: LinkedIn | Instagram | Twitter | Facebook
Email: konica.carlelo@gmail.com
Location: New Delhi

Honda India SUV Strategy: Alpha EV in December, Compact SUV to Follow
Honda Cars India will officially launch the Alpha electric midsize SUV on December 2, 2026, and an all-new sub-4-meter SUV is scheduled to be launched in 2028.
Amit Sharma
Read More

New Mercedes-Benz GLC Electric Launched – Bigger Than the Standard GLC
Mercedes-Benz GLC Electric launched in India at Rs 78.50 lakh with 483bhp, a 94kWh battery, 711km range and a 39.1-inch Hyperscreen.
Konica Singh
Read More

Next-gen Kia Carnival and Sorento Hybrid Confirmed for 2028 Launch
A leaked document reveals that Kia will introduce the next-generation Carnival MPV and the all-new Sorento hybrid in 2028. New Sorento Hydrogen in 2029.
Amit Sharma
Read More

Maruti Suzuki’s Second Electric Car to Debut in 2027: Could Be a New MPV
Maruti Suzuki will showcase its second electric car in February 2027. The new model could be a three-row electric MPV codenamed YMC.
Konica Singh
Read More

Honda’s First Made-in-India Electric SUV Coming Soon - What to Expect
Honda’s first made-in-India electric SUV will debut soon. Here’s what to expect from its design, interior, production and India launch.
Konica Singh
Read More

Toyota to Launch Innova Hycross Facelift on November 25, New Fortuner Debut on December 1
The official India market launch of the Toyota Innova Hycross facelift on November 25, 2026, followed by the global debut of the next-gen Fortuner on Dec 1
Amit Sharma
Read More

New JSW SUV Could Get a Feature-Rich Interior
New JSW SUV interior revealed with a dual-tone cabin, touchscreen infotainment, rotary controls and an expected 360bhp plug-in hybrid powertrain.
Konica Singh
Read More

Tata Safari EV Could Challenge Mahindra XEV 9S With These Highlights
Tata Safari EV could challenge the Mahindra XEV 9S with an 80kWh battery, 6- and 7-seat options, AWD technology and premium features in 2027.
Konica Singh
Read More

Jeep to Launch All-New SUV to Take on Hyundai Creta and Kia Seltos
The upcoming Jeep midsize SUV will be based on Tata's ARGOS platform that also underpins the Tata Sierra; it will rival the Creta, Seltos and Grand Vitara.
Amit Sharma
Read More

Upcoming Tata EVs: Kuno EV, Safari EV, Avinya X and Next-gen Nexon EV
From 3-row Safari EV to Kuno EV and Avinya X, here is a list of top 4 Tata electric SUVs in the Indian market over the period of next 1-2 years.
Amit Sharma
Read More

Are Sedans Making a Comeback in the SUV Era?
Sedans have traditionally appealed to buyers who appreciate balanced proportions, comfortable cabins and a conventional three-box design.
Team CarLelo
Read More

Tata Kuno Electric SUV Under Development - MG Windsor EV Rival
Tata Kuno electric SUV is under development. It’s expected to arrive in 2027 or 2028 to challenge the MG Windsor EV in India. Check all key details here.
Chhavi
Read More

Two Tata Nexon EV Rivals Launching by March 2027
VinFast VF5 and Hyundai Ioniq P compact electric SUVs are set to challenge the dominance of the Tata Nexon EV in the mass-market EV segment in the next 5 months
Chhavi
Read More

Tata Sierra ICE AWD Launch Timeline; CNG Could Join the Range
The ICE-powered Tata Sierra is ready to receive an all-wheel-drive (AWD) variant in 2027. A dual-cylinder CNG version is also likely to join the Sierra line-up
Chhavi
Read More

Tata Curvv Series X Full Price List and Top Features
The Tata Curvv Series X base Smart X variant is priced at Rs 10 lakh, while the top-spec Accomplished X+ #Dark Diesel DCT is tagged at Rs 19 lakh.
Amit Sharma
Read More

Tata Curvv Could Soon Get a CNG Option
Tata Curvv could soon get a CNG variant. A new test mule has been spotted, hinting at a more affordable option with lower running costs.
Konica Singh
Read More

Tata SUVs Above 4m Could Get CNG - Curvv & Sierra Likely First
Tata Motors may add CNG to bigger SUVs like Curvv and the upcoming Sierra. Brand is also evaluating strong hybrids for Harrier and Safari as demand grows.
Konica Singh
Read More

2025 Tata Curvv Gets New Premium Interior Features - Check Prices & Details
The 2025 Tata Curvv gets premium features like R-comort seats with passive ventilation, rear sunshades, dual-zone climate control and others.
Amit Sharma
Read More

Tata Curvv 2026 - New Features and Design Tweaks That Will Boost Sales
Discover the key updates in the 2026 Tata Curvv - new features, design tweaks, and improved comfort that will boost its sales and market appeal.
Konica Singh
Read More

Tata Scarlet Compact SUV to Sit Between Nexon and Curvv
Tata is developing a new compact SUV codenamed Scarlet. Positioned between the Nexon and Curvv, it’s expected to offer both petrol and electric options with a boxy Sierra-inspired design.
Konica Singh
Read More

3 Upcoming CNG SUVs from Maruti, Tata and Skoda
From new Maruti Suzuki Escudo to Tata Curvv SUV Coupe, here is a list of top 3 SUVs which will receive a factory-fitted CNG kit.
Amit Sharma
Read More
Tata Curvv Price in India
Tata Curvv Price in India
All Over India
Stay Updated, Pay Less
Choose the Right Car
Multiple Finance Options
Monday - Saturday
10:00am - 6:30pm
contact@carlelo.com