By proceeding, I acknowledge that I have read and agreed to the Privacy Policy, Terms & Conditions, consent declaration, and the sharing of my information with lending partners, dealers, OEMs, and for marketing communication via Phone Calls, SMS & WhatsApp.

Audi A8L launched in India at Rs 1.29 crore; Rivals the Mercedes Benz S-Class and the BMW 7-Series
The 2022 Audi A8L Facelift has finally made its way to the Indian market at a starting price of Rs 1.29 crore (ex-showroom). The bookings for the flagship luxury sedan have already begun and will be sold in India via the CBU route. On the other hand, BMW will soon introduce the new version of its contender the 7-Series in India. So we take this opportunity to compare the three stalwarts of the luxury saloon segment to see how they stack up in terms of price, variants, dimensions, features and powertrain options.
|
Audi A8 L Variants
|
Price (Ex-Showroom)
|
|---|---|
|
Celebration Edition
|
Rs 1.29 Crore
|
|
Technology
|
Rs 1.57 Crore
|
|
Mercedes Benz S-Class
|
Price (Ex-Showroom)
|
|
S 350d
|
Rs 1.60 Crore
|
|
S 450 4 Matic
|
Rs 1.69 Crore
|
|
BMW 7-Series
|
Price (Ex-Showroom)
|
|
730 Ld DPE Signature
|
Rs 1.42 Crore
|
|
740 Li M Sport
|
Rs 1.45 Crore
|
|
740 Li M Sport Edition
|
Rs 1.50 Crore
|
|
740 Li M Sport Edition Individual
|
Rs 1.51 Crore
|
|
745 Le xDrive
|
Rs 1.76 Crore
|
Despite being a CBU, the newly launched Audi A8L is far more aggressively priced than its rivals. At almost Rs 30 lakh less than the Mercedes Benz S-Class and Rs 13 lakhs less than the current generation BMW 7 Series, the Audi makes a special case for itself.
In terms of variant line-up, while the S-Class and the A8L are limited to two variants, the 7 -Series gives flexibility with as many as 5 trims on offer.

|
Specifications
|
Audi A8 L
|
Mercedes Benz S-Class
|
BMW 7-Series
|
|---|---|---|---|
|
Length
|
5302 mm
|
5289 mm
|
5260 mm
|
|
Width
|
1942 mm
|
2109 mm
|
1902 mm
|
|
Height
|
1485 mm
|
1503 mm
|
1497 mm
|
|
Wheelbase
|
3128 mm
|
3216 mm
|
3210 mm
|
When it comes to the dimensions, all three cars are closely matched. The Audi tops the list as the longest saloon while the Mercedes takes the cake as the car with the best headroom and shoulder room in this comparison. In terms of the wheelbase, it’s a tie between the 7-Series and the S-Class both measuring 3216 mm.

Being the flagship luxury models of their respective brands, the cars tick every box with exuberant materials and high tech features.
Each vehicle gets its own version of LED headlamps and taillights, premium audio system, multi-colour ambient lighting and air suspension with active damping among others. In addition to this all cars get a reclining rear seat with different levels of messaging and ventilation functions.

Powertrain is one department where all the cars vary from each other. For instance, the BMW and the Mercedes are available with both a petrol and a diesel engine option while the Audi is only available with a petrol mild hybrid option only. Below the chart gives a clear idea of how the saloons compare in terms of power figures and transmission options.
|
Specifications
|
Audi A8L
|
Mercedes Benz S-Class
|
BMW 7-Series
|
|---|---|---|---|
|
Displacement
|
3.0 Litre TFSI V6
petrol engine with
mild-hybrid
|
3.0 litre in-line 6 cylinder
turbo petrol engine
OM656 3.0 litre straight 6
cylinder turbo diesel
|
3.0 litre 6 cylinder turbo
petrol engine
3.0 litre in-line 6
cylinder turbo diesel
engine
|
|
Power
|
340 bhp
|
367 bhp
286 bhp
|
340 bhp/395 bhp
265 bhp
|
|
Torque
|
500 Nm
|
500 Nm
600 Nm
|
450 Nm / 600 Nm
620 Nm
|
|
Transmission
|
8-speed torque
converter automatic
|
9-speed automatic gearbox
|
8-speed steptronic
sport automatic
|
So now that you have a clear idea of what each of these luxury saloons offer compared to each other and the segment, let us know which car would you prefer from this lot.
About Author
Team CarLelo is a group of passionate car enthusiasts and auto experts who bring you the latest car news, launches, reviews, and buying tips. The team focuses on simple, clear, and useful content to make car buying easy and stress-free for readers across India.

Mahindra’s New Electric SUV To Rival Tata Harrier EV - Details
The Mahindra BE 07 will be the fourth born-electric SUV in the brand’s lineup, joining the XEV 9S, XEV 9e and BE 6. Launch scheduled for 2027.
Chhavi
Read More

2026 Mercedes S-Class Launched in India: Check Prices, Plug-in Hybrid
2026 Mercedes S-Class is available in 2 variants - Launch Edition Exclusive Line & Manufaktur AMG Line - priced at Rs 2.20 crore and Rs 2.38 crore, respectively
Amit Sharma
Read More

Maruti Wagon R Flex Fuel Launch Price Rs 7.24 lakh
Maruti Wagon R Flex-Fuel has been launched at a price of Rs 7.24 lakh, ex-showroom. It is available in a single fully-loaded ZXi Plus variant with a manual gear
Amit Sharma
Read More

2027 Hyundai Creta Gets Boxier Stance Inspired by Crater Concept
2027 Hyundai Creta will grow in size, and will carry a more boxier profile instead of angular styling of the current model. To get a new strong hybrid engine.
Amit Sharma
Read More

All New Toyota Hilux India Launch Imminent - More Details Here
Likely to be launched in next couple of months, the 2026 Toyota Hilux is now premium, tech-heavy model; however, it retains the body-on-frame chassis.
Amit Sharma
Read More

MG Starlight 560 Launching This Year: PHEV and EV
Likely to be launched by Diwali 2026, the new 7-seater MG Starlight 560 SUV will come with both PHEV and electric powertrains. To rival Mahindra XUV 7XO
Amit Sharma
Read More

New Hyundai Bayon Imagined: Debut in 2026, Sales in Early 2027
The new Hyundai Bayon is expected to be revealed before the end of 2026, while sales could begin in Q1, 2027. It is based on the upgraded Hyundai's K-platform.
Amit Sharma
Read More
All Over India
Stay Updated, Pay Less
Choose the Right Car
Multiple Finance Options
Monday - Saturday
10:00am - 6:30pm
+91 7947722777, +91 7479000444, +91 9311718549
contact@carlelo.com