Standing tall with a history of over 100 years, Audi Car has been potent player in the Indian luxury cars segment selling sedan, SUV and EV models in the country. Broadly recognised by the four-rings logo, the brand is credited to offering its customers a perfect balance between luxury/comfort and driving dynamics, which its competition tends to lack. The automaker entered the Indian market at the start of 2004, with various Completely Built Units and then switched to a local production/assembly towards the end of 2006. The company currently operates out of Skoda Auto Volkswagen India Private Limited’s plant in Aurangabad, Maharashtra.
Audi Cars: Story of the Four Rings Logo
The four rings logo has been an integral part of Audi Car’s journey over the last 100 years. Latin for ‘to listen’, Audi was formed by the confluence of four brands Audi, Horch, DKW and Wanderer. The four interlinked rings, symbolise this merger and has stayed as the brand’s identity since.
Audi Cars: Exterior and Interior Design
One of the key reasons for Audi’s success in India is its clean design. Most models in the brands line-up have a strong road presence that this segment customers love. All Audi car models are characterised by the single frame hexagonal front grille, clean line and an overall fluidic design. On the inside, the cabin is finished in rich materials that enhance the feeling of luxury along with futuristic dashboard layout. Most recent models, get large touchscreen, ventilated seats and other features that elevate the premium feeling to its customers.
Audi Cars: Safety and Features
Offering premium products in the Indian market, Audi cars offers various segment leading features on most of its models. Some of the key highlights of the brand’s four-wheelers include LED headlamp with matrix technology, Quattro four-wheel-drive system semi-autonomous driving technology and the supremely refined DSG gearbox among others. In addition to this the company also packs in useful features like a 64-colour ambient lighting, massaging seats, electronic recline for rear seats. These over-the-top features help the brand package its car better than its competitors at the same price.
Coming to the issue of safety, Audi has provided all its car with ABS, EBD, multi-collision prevention, up to 12 airbags and more. In addition, the Matrix LED lighting technology is also a very important active safety feature that analyses the road ahead to light up all the relevant parts to give drivers a clear view ahead. Most Audi Cars have scored a full 5-star safety rating in the GNCAP crash test.
Audi Cars: Models and Body Types
Currently Audi cars has 12 models in its line-up split up into sedans, SUVs and EVs. The brand currently offers 5 sedans (A4, A6, S5, RS5 and the A8L), 5 SUVs (Q3, Q5, Q7, Q8 and the RS Q8). In addition, the company also have an ever-expanding portfolio of EVs with four models (e-tron, e-tron Sportback, e-tron GT, e-tron GT RS).
Audi Cars: Price
Audi car starting price in India is Rs 43.12 lakh (ex-showroom) for the base variant A4 saloon and goes all the way up to Rs 2.16 crore for the RS Q8, sports SUV. Some of the high-volume models like the Q3, Q5 and the A6 are priced between Rs 45 lakh (ex-showroom) and Rs 61 lakh (ex-showroom) respectively.
Audi Cars: Upcoming Models
After tasting success with its first EV models, Audi India is committed to launch more models in the country. The first upcoming Audi car model expected to launch in India is the A3 facelift in Q1 2023. Post that we expect the car maker to launch EV models like the Q4 e-tron SUV/ Sportback, e-tron S/ Sportback, Q6 e-tron/ Sportback and the A6 e-tron.
Read Also: Your Guide To Choosing the Right Audi Car
So, this was a quick rundown of the past, present and the future of Audi cars in India. Let us know what the highlight feature of the brand is according to you.
