Maruti Suzuki's premium retail network, NEXA has successfully completed 8 years in the Indian car market. Launched back in 2015, the company has established a network of over 460 NEXA showrooms covering more than 280 cities across the country. Moreover, NEXA dealerships have delivered vehicles to over 2 million customers in just eight years.
Maruti Suzuki NEXA Experience wins customers with 8 products in 8 Years
NEXA's attempt to make cars of the future is exemplified through its innovative design language known as "Crafted Futurism." This visionary approach comprises three fundamental pillars: NEXpression, NEXtech, and NEXperience.
This design language is a blend of elegant aesthetics with cutting-edge technology. NEXA achieves a captivating road presence that leaves a lasting impression. Beyond mere style, this design language prioritizes functionality, ensuring unparalleled convenience for every customer. Each vehicle born from this artistic vision is a masterpiece inspired by the boundless potential of the future.
Moreover, Crafted Futurism not only sets new benchmarks in automotive design but also reflects NEXA's unwavering dedication to pushing the boundaries of innovation.
At present, the NEXA offers eight products which include the Maruti Suzuki Ignis (compact hatchback), Maruti Suzuki Baleno (premium hatchback), Maruti Suzuki Ciaz (compact sedan) and three SUVs named Maruti Suzuki Grand Vitara, Fronx, and the Jimny. In addition, the company also offers two MPVs - XL6 and the recently launched Maruti Suzuki Invicto as well.
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NEXA sales journey since its operation started in 2015
Maruti Suzuki established NEXA as a premium retail chain with a vision of serving customers a "Premium Experience". We cannot deny that this business model has been successful for the automaker in terms of overall sales.
In March 2023, Maruti Suzuki confirmed that its NEXA range of car models had crossed 2 million cumulative sales since its arrival in India. Undoubtedly, the company's growth has been noteworthy with 1 million sales achieved in 2019 and 1.5 million in 2021.
NEXA contribution to the total number of Maruti Suzuki sales has increased over the years. It took a rise from 5 percent in the very first year of operations (2015) to 31 percent in the first quarter of the fiscal year (2023-2024).
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