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With the SUV fever taking over the country, Mahindra and Mahindra has risen to the task of providing the market with the best value-for-money SUVs. Known primarily for its rugged SUVs, the company has come back to its roots and is committed to becoming a premier SUV manufacture in the Indian market. The brand’s recent launches, the XUV700, Thar and the Scorpio N have all done wonders, helping the company steadily, but surely get a foothold in the county. In this story we will learn more about the brand’s models, features and future.
As part of its new strategy, Mahindra cars is committed to becoming a premier SUV manufacturer in the country. As of November 2022, the company’s line-up consists of 9 SUVs, including 2 Sub-Compact SUVs, 4 mid-size SUVs, one each of the MPV, full-size SUV and off-roader models. Mahindra cars starting price in India is Rs 8.41 lakh (ex-showroom) for the XUV300, Sub-Compact SUV. The company’s most expensive model on sale currently is the G4 Alturus which is priced at Rs 28.87 lakh (ex-showroom). Popular Mahindra car models include the Mahindra Thar (13.59 lakh), Scorpio N (Rs 11.99 lakh), Scorpio Classic (Rs 11.99 lakh), XUV 700 (Rs 13.45 lakh) and the Bolero (Rs 9.32 lakh).
Taking a sharp turn from its mechanical looking cabin, Mahindra cars has adopted new and innovative methods to make its car provide a premium experience. Starting with the Thar, Mahindra has upped in cabin experience providing high-tech features. With the launch of the XUV700, the company took it a step further providing ADAS for the first time on its SUVs. Highlight features of new Mahindra cars include, large touchscreen, digital instrument cluster, connected car technology, Sony 3D Surround Sound system among others.
In addition, all recent Mahindra car models come equipped with multiple airbags, front and rear parking sensors, 360-degree parking camera, ABS with EBD, ESP, cornering lamps and roll-over protection among others. These safety features have helped the company’s new SUVs grand top spot in the GNCAP crash test. These excellent safety features along with the upmarket and premium interior features make Mahindra cars an option you cannot in the market.
Aiming to mimic its current success, Mahindra cars plans to launch a host of EV for the future. Currently the company has showcased the XUV400 EV based on the XUV300 along with its Born Electric concept models set to arrive by the year 2024. Other launches expected in the coming days includes the Thar 5-Door.
So that’s everything about Mahindra cars. Let us know what your favourite features about the company’s models is.
About Author
Venkatesh Koushik
Sub-Editor
An MA in Automotive Journalism graduate from Coventry University, I possess good technical knowledge about automobiles along with a good grasp on automotive news and features writing. During my MA, I have also tried my hands at Public Relations and worked on a live PR project for Ferrari UK. Since then I have served in many roles like content writer and social media manager at big media brands like Haymarket Media Group and PowerDrift. In addition, I have also done freelance work for FormulaRapida.net in Motorsports and Pin365 in automotive.
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