Tata Motors Joins Hands With Red Bull India - First Stunts Features Tata Harrier EV

Published ByAmit Sharma

|

2025-11-29

Follow us on:

Tata Motors Joins Hands With Red Bull India - First Stunts Features Tata Harrier EV

Tata Motors has announced its association with Red Bull India Harrier EV used to perform stunts

Tata Motors Passenger Vehicles Ltd has announced its association with Red Bull India. Through this association, the two companies will combine their might – TMPVL with its capable line of products and Red Bull with its incredible athletes, to take on exhilarating acts that challenge the norms.

The first of these stunts features India’s most powerful homegrown SUV, the Tata Harrier.ev, whose commanding stance and go anywhere off-road capability meets Red Bull’s legendary Lebanese athlete Abdo “Dado” Feghali, Guinness World Record holder for the longest drift and a global icon in rally and drifting.

Tata Red Bull India

Talking about this association, Mr. Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., said, “These are truly exciting times as we partner with a company like Red Bull – known for defying limits. This collaboration brings together two brands that share a passion for innovation, performance, and pushing boundaries. We are excited to showcase how cutting-edge technology and stylish design can complement the thrill of adventure and extreme performance. This journey promises to be nothing short of extraordinary.”

Reliving his experience with the Harrier.ev, Red Bull athlete Abdo “Dado” Feghali, said, “The Harrier.ev truly delivers on its promise of go-anywhere capability. After conquering steep terrains in the Elephant Rock challenge, it exceeded expectations by effortlessly completing the latest task we threw at it. Its segment-leading torque offers smooth, linear delivery, making every obstacle feel convenient. This experience is a testament to the Harrier.ev’s engineering excellence – a new benchmark for electric SUVs in India.”

This association marks the beginning of an exciting adventure between TMPV and Red Bull India - both brands that share a vision of delivering unforgettable experiences that celebrate power, precision, and passion. The first challenge, featuring the Harrier.ev, will go live across all platforms in the coming few days. Stay Tuned.

Also See - Two All-New Creta and Sierra Rivals Launching in December & January

Follow us onCarLelo WhatsApp channelandGoogle News

About Author

Amit Sharma

Sub-Editor

Amit is responsible for the content creation on the Carlelo website with an objective to serve the online visitors to the best of his abilities. He has a vast experience of over 12 years in motoring journalism and has worked with multiple automotive brands including CarDekho, IndiaCarNews and Zee Network (India.com Auto)

Education: B-Tech in Information Technology (Rajasthan Technical University)

Expertise: Car Reviews, Live Coverage, Automobile News Writing, Industry-Driven Automotive Blogs, Content Strategy, On-Page SEO, and Keyword Research.

Achievements: His SEO-driven content strategy has significantly boosted organic traffic to our automotive news and blogs, consistently landing stories in Google’s Top Stories, enhancing Discover Traffic, and optimising for AI overviews.

Social Media & Email

Linkedin | X (Twitter) | Facebook | Instagram

Email - amitsharma294@gmail.com

Location - New Delhi

Read full Bio of Amit Sharma