This Mahindra Thar Roxx Sold For Rs 1.31 Crore - Here's Why

Interestingly, the Mahindra Thar Roxx sold for the first time at an auction for a whopping Rs 1.31 crore. The winner, Aakash Minda, is no stranger to the limelight, having bagged the first Mahindra Thar 3-door back in 2020 when he emerged as the highest bidder for Rs 1.11 crore. This time Minda won the first-ever Thar Roxx, VIN 0001, in a similar auction organized between September 15 and 16, 2024. Mahindra formally handed over the Nebula Blue SUV to Minda on October 8, 2024, in New Delhi.

What Makes Thar Roxx Special?

This SUV is based on the top-spec AX7 L Diesel AT 4x4, featuring a 2.2-litre diesel engine that churns out 172bhp and 370Nm of torque. It comes along with a 6-speed automatic transmission mated to an all-4-wheel drive system, making this beast suitable for city streets as well as off-road adventures.

The Thar Roxx VIN 0001 is unique in these features. It even flaunts a Nebula Blue exterior, a badge with Mahindra Group Chairman Anand Mahindra's signature, and many luxury tech commodities. Features come in the form of dual 10.25-inch screens for infotainment and driver display, auto air-conditioning, ventilated front seats, a panoramic sunroof, and a 6-way powered driver's seat. As for the safety point, this car features 6 airbags, a 360-degree camera, and advanced ADAS. Regarding consumers who are looking for a safety-centered car, this is the one for sure.

Why the Price Tag?

The price is hefty, Rs 1.31 crore, but the exclusivity of the car, along with the top-grade features of the vehicle and the legacy of Mahindra's Thar series, justifies the price. This time, though, it is not about the car, it is for a cause. All the money that will be generated out of this auction will go to the Naandi Foundation, which empowers women through education and livelihood support. Mahindra will match it as well, thereby doubling the impact of this particular auction for this meaningful cause.

Commenting on the new acquisition, Aakash Minda said, "Winning the first Thar in 2020 was a dream come true, and to own the first ever Thar Roxx in 2024 will strengthen my bond with this legacy of iconic SUVs even more. What makes this moment special is that it is a humanity-driven initiative where the proceeds go to a good social cause.

Legacy And Charity

This follows a similar path to the very first Thar 3-door model, which was also auctioned for charity in 2020. A commitment to using these special launches to support social causes has added some emotional and ethical value to the brand, thus making a buyer like Minda who buys for exclusivity and philanthropy.

The Mahindra Thar Roxx, being sold for Rs 1.31 crore, is more than a top-of-the-line SUV, it's about being part of something well and long-standing and contributing to a larger good. In this VIN 0001 status, the features in the Thar Roxx make it much more than just a vehicle, as it can become the symbol of Mahindra's evolution in innovation and social commitment.

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