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Tata Motors revealed the ICE-powered Curvv SUV coupe on August 7. Its electric iteration was also launched on the same day at Rs 17.49 lakh (ex-showroom). However, for the petrol and diesel variants, the brand kept the price in mystery which has been revealed today. The Curvv petrol model starts from Rs 9.99 lakh (ex-showroom) while its diesel variant costs Rs 11.49 lakh (ex-showroom).

With the launch of the Curvv SUV coupe, Tata has also introduced an all-new ATLAS (Adaptive Tech-Forward Lifestyle Architecture). This architecture is an advanced electrical and electronic architecture that promotes best-in-class safety and superior & handling. Further, it is capable of accommodating multiple powertrains including petrol, diesel, and CNG.

The design of the Curvv has already been revealed by the brand before. Its exterior profile is quite similar to the Curvv EV. It has the same sloping roofline, flush door handles, and 18-inch alloy wheels. One of the interesting features is the powered tailgate with gesture control which we have seen for the first time in the segment.
Other exterior design elements include sleek LED DRL with the Welcome animation (above the front grille), roof spoiler, connected LED tail lights with Goodbye animation, and more.
Tata Curvv ICE is available with six exterior paint schemes including Gold Essence, Pure Grey, Flame Red, Daytona Grey, Opera Blue, and Pristine White. Dual-tone colour options are available in Creative Plus S, Accomplished S, and Accomplished Plus A.
The ICE-powered Curvv comes with a dual-tone Burgundy and Black interior theme. It gets ventilated front seats with an electrically powered 6-way driver's seat while the rear passengers get a two-step recline function.

In terms of features, it is offered with a 12.3-inch infotainment system, a 10.25-inch digital instrument cluster, wireless Apple CarPlay and Android Auto, a four-spoke steering wheel, a wireless phone charger, and a 9-speaker JBL sound system.
In terms of safety, Tata Curvv gets a 360-degree camera and all four disc brakes. Other safety features include Electronic Stability Control, Tyre Pressure Monitoring System, Electronic Parking Brake with Auto Hold, and Level 2 ADAS.
Beneath the hood, the Curvv ICE gets three engine choices. First, it has an all-new 1.2-litre TGDi turbo petrol, producing 123 bhp and 225 Nm of torque. Other two engines include a 1.2-litre turbo petrol (118bhp/170 Nm) and a 1.5-litre diesel (113bhp/260 Nm), both borrowed from Tata Nexon. All these engines are available with either a 6-speed manual or a 7-speed dual-clutch automatic transmission.
The Curvv is available in eight variants - Smart, Pure+, Pure+ S, Creative, Creative S, Creative+ S, Accomplished S, and Accomplished+ A. Tata has revealed the prices of almost all of the variants except for a few ones.
Here is a price list of the Tata Curvv petrol and diesel models for both MT and DCA transmissions:
|
Engine & Transmission |
Smart |
Pure+ |
Creative |
Creative S |
Creative+ S |
Accomplished S |
Accomplished + A |
|
1.2L Turbo Petrol MT |
Rs. 9.99 Lakh |
Rs. 10.99 Lakh |
Rs. 12.19 Lakh |
Rs. 12.69 Lakh |
Rs. 13.69 Lakh |
Rs. 14.69 Lakh |
- |
|
1.2L TGDi Turbo Petrol MT |
Rs. 13.99 Lakh |
Rs. 14.99 Lakh |
Rs. 15.99 Lakh |
Rs. 17.49 Lakh |
|||
|
1.5L Diesel MT |
Rs. 11.49 Lakh |
Rs. 12.49 Lakh |
Rs. 13.69 Lakh |
Rs. 14.19 Lakh |
Rs. 15.19 Lakh |
Rs. 16.19 Lakh |
Rs. 17.69 Lakh |
Apart from this, the price for the Revotron Turbo Petrol DCA stands at Rs 12.49 lakh and Rs 16.49 lakh for the Hyperion GDi DCA. Its Kryojet Diesel DCA is priced at Rs 13.99 lakh. All prices are ex-showroom.
This is an introductory price that will be applicable before 31st October 2024.
Tata Curvv gives a great challenge to the Maruti Suzuki Grand Vitara, Volkswagen Taigun, Skoda Kushaq, Hyundai Creta, Honda Elevate, Kia Seltos, and MG Astor.
Also Read: 3 New Electric Cars Launching In September - MG Windsor EV
About Author

Konica Singh
Sub-Editor
Konica Singh is a passionate Automotive Journalist who brings the world of cars to life, from EV trends to exciting new car launches. Backed by 7 years in content creation, she is skilled in writing, editing, and SEO strategy that drives engagement.
Education: MA English (Delhi University)
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