Tata Avinya Breaks Cover

Focusing on the individual's holistic development, Tata Motor's has unveiled its new EV, the AVINYA.

Tata Motors has showcased a new electric car called 'the AVINYA' based on its 3rd generation PURE EV architecture. Sanskrit for 'Innovation', the AVINYA brings to the table innovative features, textures and design that focus on the holistic well-being of its passengers.

The 3rd generation PURE EV architecture in question, provides the car with a flexible platform design as it focuses on connectivity, performance and range. The four-wheeler's design is inspired by the Catamaran Craft and features a silhouette that mixes the essence of a premium hatchback, the functionality of an MPV and the appeal of an SUV. An elegant design from all angles, the EVs front and rear are characterised by the new signature LED lights. The key attractive point of the concept is its unique butterfly doors.

Tata Motor’s designers have made efforts to make the vehicle's interior feel like home. The EV invokes a comfortable atmosphere within the cabin using various materials and sensory elements. Key interior highlights include the new console like steering similar to the one seen on the Concept CURVV. The vehicle also gets a voice-activated system with an individual sound setup for all passengers in the headrests and an aroma diffuser in the centre console that provides a soothing experience on the inside of the four-wheeler. Looking back, the cabin of the AVINYA might remind you of the Sierra EV concept showcased at the last Auto Expo.

While the home-grown automaker has not confirmed anything about the launch schedule of this vehicle, there are reports that suggest the model will enter production in 2025.

So, tell us what you think about this all-new EV from Tata Motors? Do you like the new direction taken by the company for its electric vehicles?