ADVERTISEMENT
ADVERTISEMENT
Mahindra Thar Roxx - World’s 1st SUV with 4-Channel Dobly Atmos Audio
Mahindra Thar Roxx AX7 L variant gets Dolby Atmos audio It is the World’s first SUV with a 4-channel immersive audio powered by Dolby Atmos.
Mahindra and Dolby laboratories has announced the debut of Dobly Atoms in the Mahindra Thar ROXX AX7L variant. This is the for the first time in the global SUV market where a vehicle gets a 4-channel immersive audio powered by Dolby Atmos.
With this 4-channel Dolby Atmos audio system, Mahindra Thar Roxx is claimed to redefine the aural experience on wheels whether you’re cruising through urban streets or navigating remote trails. Dolby Atmos sound system allows sound to move freely around you with unmatched depth and realism.
With Gaana streaming integrated directly into the infotainment system, Thar ROXX owners can immerse themselves in Dolby Atmos music anytime. The Thar Roxx has a 9-speaker Harman Kardon sound system with 400W of combined output, which is controlled via a 10.2-inch touchscreen infotainment unit.
Official Quotes
Commenting on this collaboration, Karan Grover, Senior Director, Commercial Partnerships - IMEA, Dolby Laboratories said, “We are excited about the possibilities that our collaboration with Mahindra can bring for customers, especially in India. With Dolby Atmos in Thar ROXX AX7L, we’re taking the car journey to an entirely new level by transforming the interior cabin into a personalised concert hall on wheels, making every ride an immersive audio experience that complements the adventurous spirit of the Thar ROXX AX7L.”
Mr. Velusamy R, President – Automotive Technology & Product Development, Mahindra & Mahindra Ltd, said, “At Mahindra, it is our constant endeavour to explore limitless boundaries in automotive innovation, and the Thar ROXX is a testament to that spirit. By being the first vehicle in the world to feature Dolby Atmos featuring 4 channels of immersive audio integrated into the premium 9-speaker Harman Kardon Branded Audio system, we are redefining the driving experience. No matter the terrain or conditions, the Thar ROXX delivers a sensory experience like no other SUV of its kind on the Indian roads, bringing every moment on the road to life with Dolby Atmos.”
Don’t Miss These Pages
About Author
Amit Sharma
Sub-Editor
Amit is responsible for the content creation on the Carlelo website with an objective to serve the online visitors to the best of his abilities. He has a vast experience of over 12 years in motoring journalism and has worked with multiple automotive brands including CarDekho, IndiaCarNews and Zee Network (India.com Auto)
Education: B-Tech in Information Technology (Rajasthan Technical University)
Expertise: Car Reviews, Live Coverage, Automobile News Writing, Industry-Driven Automotive Blogs, Content Strategy, On-Page SEO, and Keyword Research.
Achievements: His SEO-driven content strategy has significantly boosted organic traffic to our automotive news and blogs, consistently landing stories in Google’s Top Stories, enhancing Discover Traffic, and optimising for AI overviews.
Social Media & Email
Linkedin | X (Twitter) | Facebook | Instagram
Email - amitsharma294@gmail.com
Location - New Delhi
ADVERTISEMENT
Explore Similar Cars
Compare Mahindra Thar Roxx with Other Cars
Top Car Brands in India
Trending Car News in India
2026 Mahindra Bolero Bold Edition: All Exterior & Interior Add-Ons Explained
Here is a breakdown of every design update, feature addition, and technical specifications included in the 2026 Mahindra Bolero Bold Edition.
Amit Sharma
Read More
Mahindra XUV 3XO ZNG Bookings Open, Deliveries Start
Mahindra XUV 3XO ZNG bookings are open, and deliveries have begun. Check its price, 24.7 km/kg claimed mileage, engine specs and features.
Konica Singh
Read More
Next-gen Toyota Fortuner and Innova Hycross Facelift Arriving Soon
Next-gen Fortuner is scheduled to make global debut on December 1, 2026 - India launch in 2027. The Innova Hycross facelift will arrive in early next year.
Amit Sharma
Read More
4 Upcoming Mahindra SUVs - New Features, Design Changes and EV Plans
Explore 4 upcoming Mahindra SUVs, including the Thar Roxx update, Scorpio-N facelift, Vision S-based compact SUV and Vision T-inspired electric SUV.
Konica Singh
Read More
New Toyota Fortuner to Reveal on December 1 - Check India Launch Timeline, ADAS & Interior Details
Scheduled to be launched on Dec 1, 2026, the new gen Toyota Fortuner is likely to receive design changes and new interior along with a longer list of features.
Amit Sharma
Read More
Top 4 New SUVs Launching by December 2026: Honda, Mahindra, JSW and Hyundai
From Hyundai Bayon petrol to the JSW Combat PHEV; here is a list of top 4 new SUVs scheduled to be launched in the Indian market by December 2026.
Amit Sharma
Read More
Hyundai Bayon Safety Features and 10 Colours Revealed - 23 ADAS Features
The upcoming Hyundai Bayon offers more than 80 advanced safety features and more than 35 standard safety features across variants, 23 LEVEL 2 ADAS tech.
Amit Sharma
Read More
Latest Mahindra Car News and Updates
2026 Mahindra Bolero Bold Edition: All Exterior & Interior Add-Ons Explained
Here is a breakdown of every design update, feature addition, and technical specifications included in the 2026 Mahindra Bolero Bold Edition.
Amit Sharma
Read More
Mahindra XUV 3XO ZNG Bookings Open, Deliveries Start
Mahindra XUV 3XO ZNG bookings are open, and deliveries have begun. Check its price, 24.7 km/kg claimed mileage, engine specs and features.
Konica Singh
Read More
4 Upcoming Mahindra SUVs - New Features, Design Changes and EV Plans
Explore 4 upcoming Mahindra SUVs, including the Thar Roxx update, Scorpio-N facelift, Vision S-based compact SUV and Vision T-inspired electric SUV.
Konica Singh
Read More
All-New Mahindra SUV Launching in December 2026 - Vision S or BE 07 EV?
Mahindra could launch the production version of the Vision S concept SUV in December 2026, while the BE 07 electric SUV could debut in early 2027.
Amit Sharma
Read More
Mahindra XUV 3XO ZNG - 5 Things That Make This CNG SUV Stand Out
Mahindra XUV 3XO ZNG offers 110 bhp, 200 Nm torque, 24.7 km/kg mileage and 270 litres of boot space. Here are its five key highlights.
Konica Singh
Read More
Mahindra XUV 3XO CNG Bookings, Test Drives and Deliveries
Mahindra XUV 3XO CNG bookings and deliveries begin on October 20, 2026. Check test drive dates, prices and key details of the new ZNG SUV.
Konica Singh
Read More
XUV 3XO CNG vs Brezza CNG vs Nexon CNG: Which SUV Offers Better Mileage?
Compare the Mahindra XUV 3XO CNG, Maruti Brezza CNG and Tata Nexon CNG on claimed mileage, engine options and boot space.
Konica Singh
Read More
Latest Mahindra Thar Roxx News and Updates
4 Upcoming Mahindra SUVs - New Features, Design Changes and EV Plans
Explore 4 upcoming Mahindra SUVs, including the Thar Roxx update, Scorpio-N facelift, Vision S-based compact SUV and Vision T-inspired electric SUV.
Konica Singh
Read More
Mahindra Thar Roxx Set for Major Upgrades: DaVinci Suspension Setup and New Alloy Wheels
Mahindra will equip the Thar Roxx 5-door lifestyle SUV with its advanced DaVinci suspension setup for improved driving experience and fresh alloy wheel designs.
Chhavi
Read More
New Mahindra ATV Based on Thar-Roxx Revealed for Special Forces
Anand Mahindra, has showcased an all-new purpose-built vehicle, Mahindra All-terrain vehicle (ATV) for security forces, which is based on the Mahindra Thar Roxx
Amit Sharma
Read More
Mahindra Thar Roxx Star Edition Reaches Dealerships
Mahindra Thar Roxx Star Edition reaches dealerships with Stealth Black paint, blacked-out interior, 19-inch black alloys and unchanged engines.
Konica Singh
Read More
Mahindra Thar Roxx Could Get a Fresh Look in 2026
Mahindra teases the 2026 Thar Roxx with possible special edition or facelift. New updates could include all-black styling and minor tech upgrades.
Konica Singh
Read More
Mahindra Thar Roxx Facelift Set for Its First Major Update
Mahindra Thar Roxx facelift spotted testing, hinting at its first major update with a possible new diesel option ahead of the 2026 launch.
Konica Singh
Read More
Mahindra Thar Roxx Price in India
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Trending Cars in India
Explore Similar Cars
Mahindra Thar Roxx Price in India
Trusted Dealer
All Over India
Irresistible Offers
Stay Updated, Pay Less
Compare Cars
Choose the Right Car
Easy Finance
Multiple Finance Options
Monday - Saturday
10:00am - 6:30pm
contact@carlelo.com