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Tata Avinya X production model to debut at 2027 Bharat Mobility Global Expo Launch expected in Q1, 2027
Tata Motors is preparing to launch multiple new electric SUVs in the Indian market. While the Tata Sierra EV is scheduled to be launched by mid-2026, the Tata Safari EV is likely to arrive by festive season this year. The big update is that Tata Motors will introduce the much-anticipated Avinya X in the first quarter of 2027. It is expected that the production-ready Avinya X will be revealed at the 2027 Bharat Mobility Global Expo.
The first product under the new Avinya nameplate will be a premium electric SUV, which is reportedly to be the production version of the Tata Avinya X concept. This concept was first unveiled at the 2025 Delhi Auto Expo. The homegrown automaker is planning to open a new premium dealership network to retain products under Avinya nameplate. The brand will mainly target customers in tier-1 and tier-2 cities, where demand for high-end EVs is growing steadily.
Tata Motors has officially announced that the products under Avinya nameplate will be based on JLR’s Electrified Modular Architecture. The homegrown automaker will be paying a royalty fee to JLR for using the platform; however, the architecture will be heavily localised to achieve competitive pricing. The company is also investing 18000 crore into new EV products, platforms and ecosystems. Tata is aiming to achieve a market share of 45-50 percent.
The Avinya X previews the brand’s luxury electric SUV, which is likely to be brand’s global model. The concept had 3-sscreen display on the dashboard along with a massive fourth screen, which is free-standing and placed lower. The same setup could be offered with the production model. The concept had two-spoke steering wheel, V2L and V2V functionality, panoramic sunroof, LEVEL 2 ADAS, wireless phone charging and multi-zone climate control.
It has a coupe-style SUV shape, featuring a sloping roofline. Design highlights include pop-out door handles, and wrap-around tail-lamps connected by LED bar, multi-spoke aero-optimised alloys, and connected LED DRLs.
Also See - BYD’s Hybrid Plan: Sealion 6 and Leopard 8 PHEVs Set to Storm India
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