By proceeding, I acknowledge that I have read and agreed to the Privacy Policy, Terms & Conditions, consent declaration, and the sharing of my information with lending partners, dealers, OEMs, and for marketing communication via Phone Calls, SMS & WhatsApp.
ADVERTISEMENT
ADVERTISEMENT
Fortuner faces declining sales due to shifting preferences. It lags behind rivals with its older platform and lack of modern features. Its rivals offer better features and value at lower prices. A third-generation Fortuner with advanced tech and a new engine is expected by 2025-26.
Toyota Fortuner is the top-selling full-sized, premium SUV in the country. However, the SUV has been experiencing a sales decline in recent months due to a shift in customers’ preferences toward midsize SUVs and family cars. In July, August, and September 2024, the Japanese automaker managed to sell 2,380 units, 2,338 units, and 2,473 units of the Fortuner, respectively. The numbers increased to 3,684 units in October but declined again to 2,865 units in November 2024.
Why Are Fortuner’s Sales Declining?
In addition to changing market trends, other key factors contribute to the Toyota Fortuner falling behind, including its outdated platform, design language, lack of modern amenities, and weak value proposition.
Outdated Design and Platform
The SUV’s current generation is based on an older ladder-frame chassis, which is robust for off-road capabilities but compromises cabin comfort and handling when compared to monocoque SUVs like the Hyundai Tucson. The Fortuner’s design language now feels outdated compared to its modern competitors such as the Jeep Meridian and MG Gloster.
Lack of Modern Features
While most of its rivals offer wireless smartphone connectivity, connected car technology, panoramic sunroofs, and ventilated seats, Toyota’s premium SUV lacks all these features. Furthermore, competitors like the Gloster, Tucson, and Meridian provide an ADAS (Advanced Driver Assistance System) suite, whereas the Fortuner only offers basic safety features.
Pricing vs. Value Offered
The price of the Toyota Fortuner is relatively higher than its rivals, which raises questions about its value proposition. Competitors offer more features and better refinement at a lower price, making them more attractive to potential buyers.
Need for a Generational Change
The Toyota Fortuner was first launched in 2009 and entered its second generation in 2016. The SUV is now poised for a third-generation shift, likely to happen in 2025 or 2026. Toyota is expected to address all the aforementioned issues with the new Fortuner, which will switch to the TNGA-F platform. The new model will also feature ADAS technology, including the Toyota Safety Suite, along with vehicle stability control and a hydraulic steering system. Significant design updates are also anticipated.
The next-generation Fortuner will come equipped with a 2.0L turbo petrol engine, replacing the existing 204bhp, 2.8L turbo diesel motor. This new powertrain is claimed to be 30% more energy-efficient than its predecessor and will produce lower carbon emissions. Toyota states that its new turbo petrol engine is nearly 10% smaller than its other engines while delivering higher power output.
About Author
Chhavi
Sub-Editor
Chhavi Kaushik is a seasoned content writer with over a decade of experience, beginning her career in 2010. Her fascination with automobiles led her to the industry in 2014. As a freelancer, She has contributed to some of the most reputed online automotive publications, consistently delivering fresh updates on the latest automotive events, product launches, car reviews, and critical industry insights.
ADVERTISEMENT
Explore Similar Cars
Top Car Brands in India
Trending Car News in India
Tata Motors Announces Price Hike of Up to Rs 25,000; Joins Maruti and Hyundai
Tata Motors has announced that it will increase prices across its portfolio, covering both internal combustion engine and electric vehicles, by up to 25000.
Amit Sharma
Read More
New BMW X1 LWB Launched in India
New BMW X1 LWB launched in India at Rs 49.90 lakh with a longer wheelbase, more rear seat space, premium features and a 1.5-litre turbo petrol engine.
Konica Singh
Read More
2026 Maruti Baleno Facelift – New Engine, ADAS and CNG Automatic
2026 Maruti Baleno facelift will get Swift’s Z-Series engine, CNG automatic option, ADAS features and new updates ahead of launch.
Konica Singh
Read More
New Volkswagen SUV Coming by 2027 – Kylaq-Based Model to Rival Venue and Nexon
Volkswagen will launch a new compact SUV in India by 2027, based on the Skoda Kylaq, with a 1.0-litre TSI engine and rivals like Venue and Nexon.
Konica Singh
Read More
Kia Sorento Set for Aggressive Price Tag in India; Here’s Why?
By manufacturing the Kia Sorento locally, Kia is set to disrupt the premium 7-seater space with a high-value, feature-rich offering.
Amit Sharma
Read More
Skoda Kylaq Sportline Launched with Darker Theme - Price Rs 11.32 Lakh
Priced between 11.32 lakh and 12.32 lakh, the Skoda Kylaq Sportline is positioned between the Kylaq’s Signature+ and the Prestige trims.
Amit Sharma
Read More
Kia Sorento India Launch on September 4 – Hybrid AWD, Diesel and AI Assistant
Kia Sorento will launch in India on September 4 with hybrid AWD and diesel options, local production, three-row seating and a new AI Assistant.
Konica Singh
Read More
Latest Toyota Car News and Updates
5 New Toyota Cars Coming to India – Fortuner, EV MPV and More
Toyota is preparing five new cars for India, including the next-gen Fortuner, Hycross facelift, Glanza facelift, electric MPV and Land Cruiser FJ.
Konica Singh
Read More
Toyota Innova Hycross Facelift: SUV-Style Fascia and Tech Upgrades
From Hilux-inspired front fascia to bigger touchscreen, here are the top 5 things to know about the upcoming Toyota Innova Hycross facelift.
Amit Sharma
Read More
Next-Gen Toyota Fortuner Set for Its Biggest Upgrade Yet
Next-gen Toyota Fortuner is set for its biggest upgrade yet with a new TNGA-F platform, hybrid tech, sharper design and a heavily upgraded cabin.
Konica Singh
Read More
Toyota Launches Hyryder Aero Black Edition Styling Pack at Rs 31,999
The Urban Cruiser Hyryder Aero Black Edition styling package is available at Rs. 31,999/- across Midnight Black G & V grades (Neo Drive and Strong Hybrid).
Amit Sharma
Read More
4 New Maruti and Toyota Cars to Watch Out For
Maruti Suzuki and Toyota have 4 new cars lined up for India, including an electric MPV, Fronx facelift, new Baleno and Innova Hycross facelift.
Konica Singh
Read More
7-Seater Toyota Hyryder: Launch Timeline, AWD and Key Details
The 7-seater Hyryder will look largely identical to its 5-seater version; however, it will have an extended side body with a longer overhang.
Amit Sharma
Read More
Toyota Vs Kia Sales Report July 2026
The battle for mid-market supremacy in the Indian market further intensified in July 2026, as Toyota and Kia India have posted impressive growth.
Amit Sharma
Read More
Latest Toyota Fortuner News and Updates
5 New Toyota Cars Coming to India – Fortuner, EV MPV and More
Toyota is preparing five new cars for India, including the next-gen Fortuner, Hycross facelift, Glanza facelift, electric MPV and Land Cruiser FJ.
Konica Singh
Read More
Toyota Vs Kia Sales Report July 2026
The battle for mid-market supremacy in the Indian market further intensified in July 2026, as Toyota and Kia India have posted impressive growth.
Amit Sharma
Read More
Toyota Fortuner Flex Fuel Concept Unveiled; India Launch Possible
Toyota has unveiled the Fortuner Flex Fuel concept with a 100% bioethanol-compatible engine. The SUV could make its way to India in the future.
Konica Singh
Read More
Waiting for the Next-Gen Toyota Fortuner? Look Closely at the New Hilux
The new Hilux lifestyle pick-up previews the next-gen Toyota Fortuner, which is expected to be introduced in our market sometime in 2027-28.
Amit Sharma
Read More
Next-Gen Toyota Fortuner Debut By Late 2026 - Key Details You Should Know
2026 Toyota Fortuner spied ahead of global debut. Check out its Hilux-inspired design, ADAS features, new cabin, mild-hybrid diesel engine and more.
Chhavi
Read More
Hybrid, EV, AWD - 5 New SUVs Coming Soon to India
Hybrid and electric SUVs from Toyota, Tata, Hyundai, and Kia are coming to India over the next year, including the Fortuner Hybrid, Sierra EV, and Creta Hybrid.
Konica Singh
Read More
Toyota Fortuner Rival Making a Comeback After 5 Years
Mitsubishi Pajero is making a comeback after five years with a new platform, diesel engine options, and premium design to challenge the Toyota Fortuner.
Konica Singh
Read More
Toyota Fortuner Price in India
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Trending Cars in India
Explore Similar Cars
Toyota Fortuner Price in India
Trusted Dealer
All Over India
Irresistible Offers
Stay Updated, Pay Less
Compare Cars
Choose the Right Car
Easy Finance
Multiple Finance Options
Monday - Saturday
10:00am - 6:30pm
contact@carlelo.com