Premium SUV brand Land Rover recently revealed the 2023 Range Rover SV Lansdowne Edition, limited to just 16 units. Each vehicle will be uniquely numbered with a stamp. Sadly, you cannot buy one as all units have already been sold out.
The Limited Edition model is a part of the automaker’s revamped Special Vehicle Operations which had encountered severe competition from rivals like Bentley Mulliner and Rolls-Royce Bespoke. To state, in July 2022 Bentley had already broken its 2021 profit records whereas the Special Vehicle Operations of JLR lacked behind.
Range Rover SV Lansdowne Edition: What’s New
Compared to the regular Range Rover SV, the Lansdowne Edition gets several bespoke options like the exclusive Lansdowne Grey Gloss paint, “unique design details”, chrome detailing on the front & rear bumpers, and 23-inch alloy wheels finished in satin black and gray.
Inside, the bespoke SUV features a rosewood interior, leather-bound carpeting, ceramic finished controls, and the Tailgate Event Suite as standard that allows owners to sit on foldable chairs on the split folding gate.
Range Rover SV Lansdowne Edition: Powertrain Details
Powering Range Rover Lansdowne Edition is a 4.4-litre twin turbo V8 petrol engine that is capable of delivering a maximum power output of 523 bhp with 750 Nm of peak torque. Transmission duties are said to be handled by an 8-speed torque converter automatic gearbox.
Range Rover SV Lansdowne Edition: Rivals
Range Rover Lansdowne Edition is priced at a quarter of a million pounds, or roughly around Rs 2.5 crore in the UK. It competes against other bespoke Luxury SUVs like the Rolls-Royce Cullinan Bespoke and Bentley Bentayga Mulliner.
SVO Division to Boost Profits
Jaguar Land Rover hopes that the SVO (Special Vehicle Operations) division will boost overall profits, helping development of future models. It was at the end of 2022 that JLR was able to post a profitable quarter, mainly due to the good sales of the Range Rover line up in the US.
The brand is also planning to transition to an agency model by late 2024, eventually dealing with customers directly rather than via dealerships. JLR UK Sales Director, Patrick McGillycuddy recently stated, “Alongside exceptional vehicles like the Lansdowne Edition, we're developing locations, services and events that provide unique and exclusive touchpoints for our clients”.
Read Also: Range Rover Plug-in Hybrid Launched at Rs 2.62 crore in India
