By proceeding, I acknowledge that I have read and agreed to the Privacy Policy, Terms & Conditions, consent declaration, and the sharing of my information with lending partners, dealers, OEMs, and for marketing communication via Phone Calls, SMS & WhatsApp.
ADVERTISEMENT
ADVERTISEMENT
Harrier EV and Sierra EV to Price Above 20 Lakh - Tata Aims 50% Share in EV Segment
Tata Harrier EV to launch on June 3, 2025 Tata Sierra EV arriving in the second half of FY2026 Both SUVs will cost above Rs 20 lakh in India.
Tata Motors is aiming to regain its lost market share in the passenger electric vehicle segment. The company plans to launch multiple new EVs to regain its market share of 50 per cent. Tata Motors will be entering the above 20 lakh category with its upcoming electric SUVs, Tata Harrier EV and Sierra EV.
Speaking to PTI, Tata Passenger Vehicle and Tata Passenger Electric Mobility Managing Director Shailesh Chandra said that the company is also working on making the total cost of ownership (TCO) of its EVs in fleet segment comparable to that of the CNG vehicles.
Tata Motors is currently selling EVs in the price bracket of Rs 8 lakh to Rs 20 lakh; however, it has no presence in above 20 lakh EV market. The company currently has 40-41 per cent market share in passenger EV category, which is a decline of around 15 per cent compared to last fiscal. Intense competition in the 12-20 lakh EV segment and decline in fleet sales are the main reason behind Tata’s market share decline in EV segment.
In the Rs 8 lakh to Rs 12 lakh price bracket, Tata Motors is currently selling Tiago.ev and Punch.ev with a market share of 75 per cent. The brand’s market share drop to 33-35 per cent in the Rs 12 lakh to Rs 20 lakh segment due to rising competition. In this segment, Tata Motors is currently selling the Nexon.ev and Curvv.ev. Also See - Mahindra XEV 7e launch in 2026
Tata Harrier EV and Sierra EV
Tata Motors will announce the prices of the Harrier EV on June 3, 2025. It is expected to be priced somewhere around Rs 24 lakh to Rs 30 lakh. This SUV will directly rival the Mahindra XEV 9e, BYD Atto 3 and others in the category. Similarly, the Sierra EV is likely to cost somewhere around Rs 20 lakh to Rs 25 lakh. It will be a lifestyle SUV and will cater to a different set of buyers. The Sierra EV will come as a premium alternative to the likes of the Hyundai Creta Electric, Mahindra BE 6 and others.
The Tata Harrier EV will come with a dual-motor all-wheel drive setup, and is expected to offer a range of up to 500km in a single charge. The SUV is likely to be offered with two battery choices - a 60kWh and 75kWh. The Sierra EV is also likely to share the engine specifications with the Harrier electric.
Source - ET Auto
About Author
Amit Sharma
Sub-Editor
Amit is responsible for the content creation on the Carlelo website with an objective to serve the online visitors to the best of his abilities. He has a vast experience of over 12 years in motoring journalism and has worked with multiple automotive brands including CarDekho, IndiaCarNews and Zee Network (India.com Auto)
Education: B-Tech in Information Technology (Rajasthan Technical University)
Expertise: Car Reviews, Live Coverage, Automobile News Writing, Industry-Driven Automotive Blogs, Content Strategy, On-Page SEO, and Keyword Research.
Achievements: His SEO-driven content strategy has significantly boosted organic traffic to our automotive news and blogs, consistently landing stories in Google’s Top Stories, enhancing Discover Traffic, and optimising for AI overviews.
Social Media & Email
Linkedin | X (Twitter) | Facebook | Instagram
Email - amitsharma294@gmail.com
Location - New Delhi
ADVERTISEMENT
Explore Similar Cars
Top Car Brands in India
Trending Car News in India
Kia Confirms 8 Electrified Models, including 5 Hybrids for India
Kia will launch 5 hybrid electric vehicles, including the Sorento HEV, Carnival HEV, Seltos HEV, Sonet HEV and Carens Clavis HEV by 2028-29.
Chhavi
Read More
Volkswagen to Soon Launch 2 Mass-Market Cars in India
Volkswagen to launch Virtus facelift by festive season around Diwali, new compact SUV confirmed to be introduced in early 2027.
Chhavi
Read More
New Genesis GV90 Unveiled - Flagship Electric SUV Could Arrive in India in 2028
New Genesis GV90 flagship electric SUV unveiled with 657hp, 123.5kWh battery and futuristic features. India launch could happen around 2028.
Konica Singh
Read More
BMW i5 Long Wheelbase Revealed: Bookings Open
BMW India has revealed the soon-to-be-launched i5 Long Wheelbase, official bookings open. 669 Km range and 0-100kmph in just 6.7 seconds.
Amit Sharma
Read More
Tata Motors Announces Price Hike of Up to Rs 25,000; Joins Maruti and Hyundai
Tata Motors has announced that it will increase prices across its portfolio, covering both internal combustion engine and electric vehicles, by up to 25000.
Amit Sharma
Read More
New BMW X1 LWB Launched in India
New BMW X1 LWB launched in India at Rs 49.90 lakh with a longer wheelbase, more rear seat space, premium features and a 1.5-litre turbo petrol engine.
Konica Singh
Read More
2026 Maruti Baleno Facelift – New Engine, ADAS and CNG Automatic
2026 Maruti Baleno facelift will get Swift’s Z-Series engine, CNG automatic option, ADAS features and new updates ahead of launch.
Konica Singh
Read More
Latest Tata Car News and Updates
Tata Motors Announces Price Hike of Up to Rs 25,000; Joins Maruti and Hyundai
Tata Motors has announced that it will increase prices across its portfolio, covering both internal combustion engine and electric vehicles, by up to 25000.
Amit Sharma
Read More
Tata Nano EV Comeback Gets a New Hint
Tata Nano could return as an electric car in the future, with Tata Motors design head Ajay Jain saying an EV avatar would be a pleasure to see.
Konica Singh
Read More
Tata Motors to Launch 3 New Cars This Calendar Year
The Tigor and Tigor EV will receive mid-life updates in the coming weeks, while the long-awaited Tata Safari EV will be launched by festive season.
Amit Sharma
Read More
Tata Safari EV - New Details Out
Tata Safari EV is expected to launch around Diwali with 65kWh and 75kWh batteries, three-row seating, advanced features and up to 627km range.
Konica Singh
Read More
2026 Tata Tigor Facelift Is Coming With Big Upgrades
2026 Tata Tigor facelift is expected to launch soon with a new design, bigger touchscreen, 360-degree camera, six airbags and updated features.
Konica Singh
Read More
Tata Nexon Camo Edition Launched – New Look, Bigger Screen
Tata Nexon Camo Edition launched at Rs 9.99 lakh with new colours, a 12.3-inch touchscreen, integrated dashcam and petrol, diesel and CNG options.
Konica Singh
Read More
4 New Tata Electric Cars Expected Before 2028
Tata Motors is preparing four new electric vehicles before 2028, including the Avinya, Safari EV, a new electric MPV and more premium EVs.
Konica Singh
Read More
Latest Tata Harrier News and Updates
2026 Tata Harrier and Safari Stealth Editions Launched - Price, Key Details
The 2026 Tata Harrier Stealth Edition is priced between Rs 23.43 lakh and Rs 26.01 lakh, while the Safari Stealth is priced from Rs 24.09 lakh to Rs 26.76 lakh.
Amit Sharma
Read More
Tata Cars and EVs to Get Expensive by 1.5% from 1st July, 2026
Tata Motors has announced that it will increase prices of its passenger vehicles, including both ICE and EV, by up to 1.5 per cent, effective 1 July 2026.
Amit Sharma
Read More
Tata Launches New Ultra Variants of the Harrier and Safari Diesel
While the Tata Harrier Ultra diesel is priced at Rs 23.84 lakh, while the Safari Ultra diesel is tagged at Rs 24.49 lakh. New Ultra Red Dark Editions introduced
Amit Sharma
Read More
Tata Organizes Nationwide Summer Check-Up Camp
Tata Motors Passenger Vehicles today announced the launch of a nationwide Summer Check-Up Camp for its customers - will run from April 9 to April 28, 2026.
Amit Sharma
Read More
Power vs Efficiency: Tata Harrier or Maruti Suzuki Grand Vitara Explained
Here is a detailed comparison between the powertrains of the Tata Harrier and Maruti Suzuki Grand Vitara to help you choose the one that best fits your driving
Team CarLelo
Read More
2026 Tata Harrier Petrol is Cheaper than Tata Sierra Turbo Petrol - Check Prices
The Tata Harrier turbo petrol range starts at Rs 12.89 lakh and extends up to Rs 24.69 lakh, ex-showroom. Sierra turbo petrol range starts at Rs 18 lakh.
Amit Sharma
Read More
Tata Harrier Petrol to Offer More Power & Torque than Sierra Turbo Petrol
The Tata Harrier gets a differently tuned version of the 1.5L TGDi engine which offers more power and torque compared to the Sierra 1.5L turbo.
Amit Sharma
Read More
Tata Harrier Price in India
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Trending Cars in India
Explore Similar Cars
Tata Harrier Price in India
Trusted Dealer
All Over India
Irresistible Offers
Stay Updated, Pay Less
Compare Cars
Choose the Right Car
Easy Finance
Multiple Finance Options
Monday - Saturday
10:00am - 6:30pm
contact@carlelo.com