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Mahindra has just taken a giant leap in redefining in-car entertainment by introducing Dolby Atmos audio in their latest SUV, the XUV 3XO REVX A. Priced under Rs 12 Lakh, this makes the XUV 3XO REVX A the world's first SUV under Rs 12 Lakh to feature the immersive sound technology.
Dolby Atmos, originally created for cinemas, brings an entirely new level of sound quality. It provides clear, deep, and immersive audio that enhances the listener's experience, making it feel like they're surrounded by sound. In the XUV 3XO REVX A, this technology turns the cabin into a personalized concert on wheels, offering a more emotional and engaging way to experience music and entertainment.
Mahindra is the first to bring Dolby Atmos audio to an affordable SUV like the XUV 3XO REVX A, making premium audio quality accessible to a wider audience. This move will surely transform how Indian consumers enjoy in-car entertainment.
Along with the REVX A, Dolby Atmos will also be available on the AX5L, AX7, and AX7L variants of the XUV 3XO. Each of these variants will feature a six-speaker setup, perfectly tuned to match the XUV 3XO's cabin design for an immersive experience. The AX7L variant takes it even further with an additional subwoofer, ensuring deeper bass and clearer sound.
All four XUV 3XO variants featuring Dolby Atmos will be available to customers from mid-September. This inclusion of Dolby Atmos makes the XUV 3XO the fourth Mahindra vehicle series to feature this groundbreaking technology. Previous models like the BE 6 and XEV 9e Electric Origin SUVs, along with the Thar ROXX, have also offered this high-quality audio feature.
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Konica Singh is a passionate Automotive Journalist who brings the world of cars to life, from EV trends to exciting new car launches. Backed by 7 years in content creation, she is skilled in writing, editing, and SEO strategy that drives engagement.
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