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Maruti has announced the display of its seven lifestyle concepts at Auto Expo. The display starts today and till the 22nd of January 2025. Unique concept designs and editions that Maruti did under this concept.
The unveiling of Maruti's first-ever electric SUV, e Vitara, was not the only main event. The automakers surprised everyone with the announcement of their seven lifestyle concept displays, which start today and include the Jimny Conqueror, Grand Vitara Adventure, and Swift Champions.
Let’s have a deep dive into what’s unique about each offering under this concept:

The Jimny Conqueror concept under the lifestyle concept has been made to complement its rugged and go-anywhere nature. The concept car comes in a desert matte paint shade and features bold ‘Jimny’ and 4x4 graphics on doors and some portions of the rear windows.
It also gets all-terrain tires and some off-road-focused accessories like a winch and a shovel placed on the tailgate-mounted spare wheel.

This concept car is made as the 'Adventure' edition of the Grand Vitara model. It comes in a military green shade and blacked-out ORVMs, door handles, and alloy wheels.
The Grand Vitara Adventure sports a couple of graphics denoting ‘mountains’ and the ‘4x4 AllGrip’ monikers.

Third on the concept-only model list for the expo is the Brezza, which is named the Brezza Powerplay. This concept comes in a copper-ish orange paint and features some body graphics and accessories.

This concept car is based on the turbo variants of the sub-4m crossover offering. It is offered in a silver finish paint shade and ‘Turbo’ body decals on both sides and even on the hood. Other unique things include a grille garnish, blacked-out alloy wheels, and ORVMs.

Among these unique concepts, there is a Swift Champions edition. In this edition concept, you can see a bold red finish with racing-inspired decals running across its doors, rear fenders, and even on the hood. Other exterior designs include sportier front and rear bumpers, blacked-out multi-spoke alloy wheels, and a big rear spoiler.

Maruti has also introduced an Executive concept and the only change in it is the provision of a beige-themed upholstery, featuring a hexagonal pattern design. That displayed, it has had bronze accents around the center console, side AC vents, and on the door pads.

The Dzire has also welcomed a new concept vision called the Urban Luxe. The model doesn’t get any major design changes to it but comes with some additions including a chrome grille surround, chrome body side moldings, and chrome garnishes for the rear bumper.
Also Read: Maruti Suzuki e Vitara 'e For Me' Ecosystem Explained
About Author
Ankita Solanki is a versatile desk writer who explores the world of automobiles with her writing on the latest industry trends and norms. Combining technical expertise with a reader-friendly approach, Ankita's content is accessible to both car enthusiasts and casual readers.

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